main logo seeks to enable all humankind to outsmart their genes

We provide everything you need to easily access and understand your genes. This includes free, unlimited storage of your DNA data as well as unique tools and enhanced reports that transform your DNA data into clear solutions for better health.

Genetic tests are becoming easier and cheaper to get. Anyone can now order genetic testing on the internet. As massive amounts of genetic data are being generated, problems pertaining to storage, usefulness, and privacy of the data have arisen.’s technology resolves these problems.

Our team consists of US medical doctors, geneticists, bioinformatics experts, and software developers. While our backgrounds are diverse, we all share a passion for creating innovative solutions designed to help you live healthier, happier, and longer.

A man looks over a valley and neighboring hills from the top of a mountain.

About The Team

Portrait of Dr Brandon Cobly the CEO of

Brandon Colby, MD

Founder, CEO

Brandon Colby is a physician-expert in the fields of Genetic Analysis and Personalized Preventive Medicine. He holds an MD from the Mount Sinai School of Medicine, an MBA from Stanford University`s Graduate School of Business, and a BA with Honors in Genetics from the University of Michigan.

Dr. Colby is the author of the book Outsmart Your Genes and has developed numerous technologies that improve the analysis, interpretation, and actionability of genome sequencing data. He is an Affiliate Specialist of the American College of Medical Genetics and Genomics (⁠ACMG), an Associate of the American College of Preventive Medicine (⁠ACPM), and a member of the National Society of Genetic Counselors (⁠NSGC).
Portrait of Jennifer Lee, the Head of Bioinformatics at

Jennifer Lee, PhD

Head of Bioinformatics

Jennifer Lee has worked in the fields of genetics, bioinformatics, and computer science for more than 25 years. She holds a PhD in Genetics from Iowa State University and a BS in Genetics from the University of California at Davis. Dr. Lee performed her postdoctoral work in bioinformatics at the Karolinska Institutet in Stockholm, Sweden and at the University of Dundee in Scotland. She is an Affiliate Member of the American College of Medical Genetics and Genomics (⁠ACMG).

In 2008, Dr. Lee joined the NIH's National Center for Biotechnology Information (NCBI), where she was the technical team leader of the Medical Genetics Group, which developed world-renowned bioinformatics resources, including the Genetic Testing Registry (GTR), the Clinical Variation Registry (ClinVar) and the medical genetics resource (MedGen). She also led the bioinformatics team working on clinical trials performed at the National Cancer Institute.