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Media Coverage, the fastest growing online community for people with genetic data, is in the news!


☆ A New Frontier for Personal Genomics  April 4, 2017

We’ve all heard the phrase “an app store for personal genomics”. But what does that actually mean? And what are the technological hurdles involved in building one? Well since the world’s first platform for storing and sharing personal genomics, complete with a suite of genetically-powered apps available to its users, launched towards the end of 2016, we decided to find out more about this new, personalised frontier.

The growing deluge of personal genetic information has enormous potential value as a tool for research, and even more so if it can be broken out of the silo of individual company databases and stored in a central repository.  This was the opportunity spotted by Dr Brandon Colby, founder of, a platform that allows its users to store, analyse, and if they are so inclined, share their information. Launched in September 2016, Brandon describes as simply “a community for people who have genetic data.”

“It is all about the engagement,” explains Geralyn Miller, Director, Microsoft Genomics. Microsoft Genomics have partnered with to further explore how +RTP can be used to personalise a user experience by running a Hack the Genome event in April 2017. The aim of the event is to explore how developers can bring greater personalisation to their apps. 

“If you deliver the information once, and the user goes away and does not re-engage, the value of their experience is limited to that single point in time,” says Geralyn. “But if we can deliver information that is impactful to someone, we can extend that interaction period. Wellness is a great example – how can we provide insights from health and genomic data and make them applicable to people who want to maintain a healthy lifestyle.”

A key reason for partnering with, explains Erdal Cosgun, PhD, Data and Applied Scientist with Microsoft Genomics, is the chance to better understand how to optimise mobile applications with genomic data.

“In the near future when every newborn has their genome sequenced at birth, the big challenge will be how do we securely move, store and analyse such an enormous amount of data,” says Brandon. “ is building upon our current innovation to continue to unlock the value of genetic data to all those who have had genetic testing and the billions who will soon have it.”  read more


☆ Microsoft and to Host the World's First Hack the Genome Hackathon  March 30, 2017

Leading companies from the genomics, tech and health industries sending teams to compete

On April 6-7, 2017, will host the world's first Hack the Genome hackathon at Microsoft's headquarters in Redmond, Washington. This exciting two-day competition will focus on developing health and wellness apps that provide a unique, personalized user experience.

Hack the Genome is the first hackathon for personal genomics and the response has been tremendous. The world's largest companies in the genomics, tech and health industries are sending teams to compete as have early-stage companies, start-ups and independent app developers. Developers interested in registering and those interested in learning more can visit the Hack the Genome registration page.  read more

--------’s Fast Growing App Market Introduces Two New Apps by Preferred Provider Titanovo  December 15, 2016’s App Market Rapidly Expands to More Than 25 Apps that Transform Genetic Data Into Meaningful Information, now the world’s fastest growing community for people with genetic data, and Titanovo, Inc., a groundbreaking personal genomics company, have announced that Titanovo’s apps are currently available in’s industry first App Market for DNA.  read more


☆ & Concierge Medicine Today Announce Partnership to Help Physicians Bring Whole Genome Sequencing & Genetic Data to Life via Innovative Apps & Tools  December 1, 2016

New Partnership Provides First-of-its-Kind Solutions for Transforming Genetic Data into Meaningful Information with Concierge Physicians & at the Forefront of the Personal Genomics Revolution.

"The genetic revolution has already begun, and it is having far-reaching effects on healthcare right now," said Brandon Colby, MD, a medical doctor, author of Outsmart Your Genes and's Founder and CEO. "Our knowledge of how to use this information is increasing at an exponential rate. What this means is that we can now start to integrate genetics into our everyday lives. With comprehensive genetic testing, we launch an innovative strategy against disease, attacking it before it even manifests. Whole Genome Sequencing, therefore, provides a new counter-offensive in our war against Alzheimer's, cancer, heart disease, and many other diseases that have plagued our civilization for centuries. This is the most exciting, and potentially groundbreaking, medical development of this century." read more


☆  NATIONAL NEWS: & Concierge Medicine Today Announce Partnership to Help Physicians Bring Whole Genome Sequencing & Genetic Data to Life via Innovative Apps & Tools  November 17, 2016, an online platform where people can securely store their genetic data and find apps that make genetic data understandable and useful, and Concierge Medicine Today (CMT), the premier publication in Concierge Medicine, have announced a partnership to help put Whole Genome Sequencing (WGS) technology into the hands of Concierge physicians.

Through this partnership, Concierge Medicine Physicians now have access to Whole Genome Sequencing services designed specifically for the practicing healthcare provider. The process is both non-invasive and simple: a saliva-collection kit is used to collect a saliva sample, which is then sent to a state-of-the-art laboratory that is a member of’s Preferred Provider Network of genetic testing providers. read more


☆  Support For Use of Whole Genome Sequencing in Concierge Medicine  November 10, 2016

ATLANTA, GA – Concierge Medicine Today issued a statement of support, noting, “Genetic technology has reached the point where the cost of conducting comprehensive genetic testing [ie. Whole Genome Sequencing] for hundreds of preventable diseases at a single time is now affordable,” said Catherine Sykes, CEO and Publisher of the national trade publication.

Colby notes, whole genome sequencing allows him to “cast a wide net” by generating a tremendous amount of genetic data. He then uses apps at that analyze the data and provide straightforward reports focused on relevant, actionable findings. read more


☆ Hopes to Shepherd Growing Market of DIY Genomics Tools  September 27, 2016 PDF icon Article

The new company believes it can be the dominant clearinghouse for genome analysis apps or other tools, with free and unlimited storage of users' genomic data.

NEW YORK (GenomeWeb) –, a new company hoping to play a unique role in the future of personal genomics, announced its global launch last week. read more


☆ introduces first agnostic platform for genetic data  September 21, 2016 on Wednesday announced its global public launch with a platform that allows users to securely store, analyse and share their DNA information. According to the company, the "world's first agnostic platform for genetic data" is compatible with data produced by almost every genetic testing technology, including DNA microarrays, whole genome sequencing and exome sequencing, such as those marketed by Illumina, Helix and 23andMe. read more


☆ Launches World's First App Store for DNA  September 21, 2016 has launched an online platform made for genes.

Following years of research and development, has today announced its global launch to the public.'s platform allows people to securely store, analyze and share their genetic data. It's the world's first agnostic platform for genetic data, meaning it operates seamlessly using the genetic data produced by any genetic test. The platform includes an App Market that allows individuals, researchers, bioinformaticians and healthcare professionals to tap into genetic data for deep and rich insights.

"Within the next 8 years, we expect that between 100 million and 2 billion human genomes will be sequenced. has been preparing for this inevitability by creating solutions that unlock the true value of genetic data," asserted Dr. Brandon Colby, Chief Executive Officer and Founder of "Our unique platform provides the ability for everyone to keep their genetic data safe while also being able to use it on a daily basis to personalize and improve their lives." read more


☆  Gene-Driven Plan for Health  June 23, 2016

A hedge fund manager and his wife are using their sequenced genomes to guide their efforts to stay in good health, the Chicago Tribune reports.

Leo, the hedge fund manager who is only identified by his first name, had been watching the genomic space for some time and as sequencing fell into the $1,000 range, he got in touch with WorldClinic's Dan Carlin, the Tribune says. Carlin recommended that Leo and his wife use Genomics Personalized Health's service, which sequences DNA obtained from customers' saliva samples. Once the couple got their results, Carlin sent them to Brandon Colby, a physician and geneticist —and author — to have their results interpreted. read more


☆  Making a life plan based on your DNA  June 20, 2016

“We now have the ability to outsmart our genes to protect our health and longevity,” geneticist Brandon Colby says. read more


☆  Outsmart Your Genes by Brandon Colby MD (Book published by Penguin USA)

Written in straightforward, nontechnical language, Outsmart Your Genes enables everyone, even those without any background in genetics or medicine, to understand the benefits of genetic testing. learn more